I've spent the last few months conducting a number of experiments and thought I'd mention them here.
Look for a summary of 2014 and plans for 2015 in separate posts.
Finally, I've decided to add progress meters (on the right) for short stories still in the submission process. When finally published by Perkunas Press, they will have full pages here and on the Perkunas Press website.
Social Media
I conducted a blitz for four months aimed at improving my Facebook and Twitter audience. Rather than advertising my books (bad form) except for the occasional sale, I focused on providing interesting content covering a wide array of topics. In other words, I posted about the things I like — archaeology, landscape, language, surrealism, and dozens of other subjects.
My Facebook friends said, “hey, neat!” and hardly grew at all. Twitter, on the other hand, where I had little presence, grew to hundreds of followers. That was gratifying, but the advice to “make friends and have conversations” still eludes me. I've found new people to follow, but conversations don't seem to make sense in that medium.
I also dabbled in Pinterest and lined up Tumblr and Instagram to explore, but I've eased up on this for now. When my next book is published, I'll do announcements on Twitter and Facebook, and see if I can detect any impact, especially from Twitter. If not, then this is not a great use of my time, and I should ratchet back to a more normal level (yet to be determined).
This blog has suffered as a consequence. I expect to be posting more regularly, and with a greater focus on actual news rather than just amusements and general items of interest.
Workshops & Lectures
I've become a real devotee of Dean Wesley Smith‘s workshops and lectures. His somewhat acerbic and dismissive manner sometimes requires accommodation, but he and his wife Kristine Rusch have an invaluable perspective on the publishing industry and the important issues for long-term fiction writers. It's always difficult to find a mentor whose sensibility accords with your own, and these two do it for me, covering both craft and business concerns.