Visit Homepage
Skip to content

Month: October 2018

More on eBook Bundles

Posted in The Chained Adept Bundle (1-2), The Chained Adept Bundle (1-4), The Chained Adept Bundle (3-4), The Hounds of Annwn Bundle (1-2), The Hounds of Annwn Bundle (1-5), and The Hounds of Annwn Bundle (3-5)

Image of Hounds of Annwn Bundle 3-5 - BOX SET - Ebook CoverSome belated news about ebook bundles…

In 2016, I created and released ebook bundles for The Hounds of Annwn series:

  • Books 1 & 2
  • Books 3 & 4 & the story collection
  • Books 1-5

They're great deals for my readers, especially the last one, which is a savings of more than 50% over buying the ebooks separately. I recently broke down and included that last one on Amazon, despite the disadvantage of how Amazon penalizes royalties for books priced higher than $9.99.

But I realize I haven't made the equivalent announcement for ebook bundles for The Chained Adept series:

  • Books 1 & 2
  • Books 3 & 4
  • Books 1-4

Image of box set of ebooksThose are now all available everywhere, and with the same great savings.

They haven't been out for long, but I find that a significant percentage of my readers are taking advantage of the savings. Better for them, and better for me, too.

I'll be doing the same for The Affinities of Magic series, lagging a bit behind the publication of the individual books, so that by, say, book 4 there may be a bundle for books 1-2, etc.

 

Integrating technical systems

Posted in Just for Writers, and Marketing

Image of puzzle piecesLast year I spent many months upping my game with regard to building technical engines around marketing. I tackled a lot of new tools and systems, but I ran out of steam before I got to Facebook Ads, the most complex system of them all, and one that's critical to international and target marketing.

Well, I'm paying for it now. I got revved up, re-listened to my Mark Dawson “Ads for Authors” course for Facebook (highly recommended) and started putting mailing list (subscriber) ads together.

I have a new series coming out circa year-end and a German translation in the works, and I've been unserious about my mailing list (200 people), so I'm way overdue for winding this all up again and getting back on the newsletter horse.

I'm not going to complain about the general complexity of the Facebook ads system (and it's equally impressive power as a platform for ad management). No, today I'm going to rant about the integration of technical systems that's required to actually make all of this happen.

Last year, before I wound down, I made some tool choices which I didn't put into use, but I did the research well and now I'm, as it were, unwrapping the packages and digging into them. I feel fortunate, a year later, that I'm still happy with my choices.

But look at what it takes to run a simple mailing list ad for Facebook, from the perspective of all the pieces required, esp. if you're as obsessive as I am about tracking as much data as possible.