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Category: Distribution

Stage 2 of self-publishing

Posted in Distribution, Formatting, Just for Writers, Production, and Publishing

person-reading-ebookOver the summer I've been unusually busy with the business and technical side of publishing. I've reformatted all my books behind the scenes and I've moved up a level from starter self-publishing and am just beginning to move beyond the basic retailers (Amazon, Barnes&Noble, Apple, Kobo) to a broader worldwide market. This has required my learning a great deal more about worldwide aggregators and distributors, as well as professionalizing (further) my use of metadata in the trade channels.

For those of you who aren't doing self-publishing, let me give you a quick overview. It's quite straightforward today to take your book, apply professional assistance in areas such as editing and cover design, and produce a product that is indistinguishable from the work of traditional publishing. Yes, the devil's in the details — you have to write reasonably well, too — but that's a given. There are no artificial barriers in the way of doing this.

The big difference is in the area of distribution. The US market is the furthest along, and ebooks are perhaps 20-30% of the US market. (Independent publishing is not well captured by book trade statistics, so there's a lot of speculation about the actual numbers). That number is still growing though the speed has slowed down and, of course, print isn't going away. Still, in fiction particularly, it's clear that ebooks will likely eventually approach 50%. The rest of the world is just getting started, but ebook adoption rates there might surprise you — remember, many third world countries went straight to cell phones without bothering with landlines much, so technology adoption rates do vary. Read More Stage 2 of self-publishing

Setting up international Amazon Author pages

Posted in Distribution, Just for Writers, and Publishing

One of the challenges of indie publishing is taking responsibility for your brand all over the world. Amazon, like many online book retailers, provides an Author page to serve as the base of operations for telling readers about your works, and every author is well-advised to take full advantage of it.

When you begin to look to Amazon's international sites, however, things become a little stranger. The naive publisher rejoices in only having to publish a book once using KDP (Kindle Direct Publishing) and letting Amazon do the hard work of making it available at all of its international sites. That works just fine for your product, but everything else — Author pages, Affiliate pages — they don't work that way. Each Amazon international site maintains its own Author and Affiliate pages, and presents them in its own native language, of course.

It can be intimidating the first time you look at a website in a language you don't speak. But you can easily set up Author and Affiliate presences on these sites because Amazon has designed the pages very similarly for each country, and the actual content (like your book) is assumed to be in your own language. Read More Setting up international Amazon Author pages

Selling books on Amazon – What happens with a second book in the series

Posted in Distribution, Just for Writers, and Publishing

I try to keep most of my blog posts focused on my books — characters, writing, and so forth. But I am also running a business and every now and then I think you might find it interesting to understand a little about how it works.

I published book 1 of The Hounds of Annwn in early October, 2012, and released book 2 on January 1, 2013. This series is aimed at fantasy readers, but I have a strong secondary audience of foxhunters who also care about the topic. There are millions of fantasy readers and only a few thousand foxhunters, but I know the foxhunting crowd and am known to them for hunt country photography, so I had a built-in initial audience to tell about the books and to go to for editorial reviews. This has been great and I'm very grateful for their support, but it's imperative for me to come to the notice of the much, much larger fantasy audience. That's made more difficult by the unfortunate fact that few fantasy blogs will review independent authors.

One measure of penetration for Amazon is to see what's in the “people who bought this book also bought…” category on your Amazon book page. Initially, this was blank, but soon book 1 began to accumulate references to books the foxhunting community likes, such as the Rita Mae Brown foxhunting mysteries. I kept hoping I would begin to see general fantasy books listed, but for the initial three months that wasn't the case.

Since book 2 has been released earlier this month, things have become very different. It's still in its “recently published” period which is driving a certain amount of general discoverability. Sales for both books together so far this month (there's a week to go) have exceeded sales for the first book for the preceding three months all together. Book 1 is being bought at about twice the volume of book 2, which is what you would expect for a series.
Read More Selling books on Amazon – What happens with a second book in the series